Since the Covid-19 pandemic, inevitably, all forms of education have been diverted online or online to involve as few contacts as possible. This “forces” the education sector to digitize as soon as possible, including formal teaching and learning activities (schools) that must be done online, and the proliferation of online education services. Online learning activities that have never been fully implemented by formal schools provide opportunities for educational services that can provide a platform for these activities. On the other hand, conventional education service providers who have been hit hard by the pandemic have had to adapt their educational methods to go online before falling too profoundly.
The digitization process also occurs in the education service sector. The emergence of educational technology start-ups, both those that offer education online, or facilitate offline education transactions, is growing rapidly in Indonesia. Naturally, in the end, some start-up companies have received a massive injection of funding. For example, the Zenius company received up to IDR 280 billion funding in 2019, or the Harukaedu and Ruangguru companies that received series C funding.
With digitization increasingly prevalent in almost all sectors, additional skills are needed for workers to make proper use of technology. To be effective, the increasingly widespread use of technology must be carried out in conjunction with increasing skills in using that technology. One way to improve these skills can be honed through online courses or training, which are increasingly provided by educational service provider platforms.
Besides, educational service providers’ growing development of online training can be encouraged to penetrate the export market. With the training conditions that can be provided entirely online, entering the export market is undoubtedly an opportunity to pursue. Of course, apart from the quality of the content, English language usage in the lectures must also be widely used to enter the export market. In practice, platforms such as Udemy, Coursera, and many other online skills development service providers can be used as a reference in the development towards exports from the education service sector in Indonesia.
In conclusion, we know that after the COVID-19 pandemic hits, we are forced to digitalize our education processes sooner than we expected. For now, long-distance learning is the only way to keep the education sector intact. We can utilize the platform to ease the education processes between teachers and students and use AI to determine students’ weak points to be more personalized. However, not every part of the process can be digitalized. Further assessment is needed. We also realized that not everyone (teachers or students) is not ready to use technology as well as they need to. Additional assistance is required, both from the government and private sectors, to improve the education services sector.